About Us

Who We Are

We are InTour China.
A cultural experience brand rooted in Chongqing with a global vision.

Our Mission

Connect culturally curious travelers with real craftsmanship, living traditions, and places across China.

Our Vision

Bring real Chinese culture to the world through unique experiences — starting from Chongqing, reaching everywhere.

Real Craftmanship
Living Traditions
Authentic Places

Our service range from

selected popular tour booking

to customised tour planning

through our seamless on-the-ground support.

As a reliable partner, we are committed to your safety, careful execution, and genuine access, ensuring not just a visit, but a true connection.

We Share Brand Values

Real, not performed.

Each intangible heritage experience is built around true bearers of tradition and skills that still breathe — never a show rehearsed for visitors, but a genuine moment shared.

Small, not mass.

Whether an intangible heritage workshop or an intimate China journey, we don’t do mass. We do depth — small and profound, never broad and shallow.

Warm, not academic.

We share culture and history with genuine passion, like friends — never like a textbook reciting itself.

We Offer China Specials

InTour Shop

We Started Up By Two Founders

Laurence

Licensed & Experienced Tour Guide

A UCL graduate, an avid traveler, photographer, hiker, and snowboarder — Laurence has journeyed across every province of China, from the Tibetan Plateau to the remote villages of the southwest, building an intimate, firsthand understanding of the country’s landscapes, cultures, and traditions. That deep connection to China’s authentic character is what led him to found InTour: a way to introduce the real China — richer, warmer, and more alive than the version most travellers encounter — to the world.

“I’ve spent my life exploring China. Now I want to show you what I found.”

Paolo

Chinese Culture Expert & Professional Travel Designer

With dual degrees in Global Management and Grande école between Australia and France, Paolo has always been drawn to the poetry of the nuances of cross-cultural dialogue. His undergraduate training in landscape design, coupled with branding management experience at L’Oréal’s global headquarter and fashion gives him an uncommonly refined eye for crafting cultural experiences and narratives — ones that don’t just explain China, but truly bring it to life.

“See China through a local’s eyes and hear the Chinese tales tourists never do.”